Post by account_disabled on Feb 27, 2024 7:13:08 GMT
How to transform a relatively young brand into a recognized brand, capable of generating interest and retaining the target? With a good dose of strategy, a touch of creativity and multi-channel online promotion. But let's take a step back, to when Annovi Reverber i - a historic company specialized in the production of machinery and instruments for industrial and agricultural cleaning - and Noetica, met to define the communication plan for AR Blue Clean , the newly created division dedicated to domestic cleaning . There are three main lines to be launched on the home and garden products market: pressure washers , with the top model of the year, vacuum cleaners and water pumps . Not an easy operation in a sector so well covered by competitors already known to the public and with significant investment capacity.
The idea, then, can only be to stand out from others, focusing Panama mobile number list on content capable of arousing curiosity and involving users, simultaneously activating multiple channels and promotional actions, to find and - above all - be found. A saga video clip: strength, passion and pirates This is how the 4 video clips of the AR Blue Clean saga were born , designed and developed for the web and in sequence, like a miniseries in episodes. Target of the operation, the final consumer, or rather the final consumers: him and her, possibly aged between 25 and 55, with an average spending capacity, belonging to the Western market and interested in exploiting the tools of the AR Blue range Clean for their daily life, indoors and outdoors. The objective of the videos is first and foremost to effectively and immediately approach the target, for which the brand was still little or not known at all.
In other words, it is necessary to trigger the proverbial mechanism of identification, making the public a participant in what was happening on the screen and, ultimately, aware of the extreme usefulness of AR Blue Clean products, stimulating their purchase. A trailer and 3 episodes - this is the formula with which we began to tell the story of the AR Blue Clean world - all different from each other, but linked by a single concept: the AR Blue Clean family , in the flesh. In fact, by focusing not on the simple display of the products, but on the narration of real situations in which the products also appear (faithful allies of the different members of the family), a credible microcosm is thus reproduced in which it is easy for the public of different nationalities to recognize themselves .
The idea, then, can only be to stand out from others, focusing Panama mobile number list on content capable of arousing curiosity and involving users, simultaneously activating multiple channels and promotional actions, to find and - above all - be found. A saga video clip: strength, passion and pirates This is how the 4 video clips of the AR Blue Clean saga were born , designed and developed for the web and in sequence, like a miniseries in episodes. Target of the operation, the final consumer, or rather the final consumers: him and her, possibly aged between 25 and 55, with an average spending capacity, belonging to the Western market and interested in exploiting the tools of the AR Blue range Clean for their daily life, indoors and outdoors. The objective of the videos is first and foremost to effectively and immediately approach the target, for which the brand was still little or not known at all.
In other words, it is necessary to trigger the proverbial mechanism of identification, making the public a participant in what was happening on the screen and, ultimately, aware of the extreme usefulness of AR Blue Clean products, stimulating their purchase. A trailer and 3 episodes - this is the formula with which we began to tell the story of the AR Blue Clean world - all different from each other, but linked by a single concept: the AR Blue Clean family , in the flesh. In fact, by focusing not on the simple display of the products, but on the narration of real situations in which the products also appear (faithful allies of the different members of the family), a credible microcosm is thus reproduced in which it is easy for the public of different nationalities to recognize themselves .